Hi, my name is Martin James. I’m a body composition specialist, and personal trainer, and I help people drop body fat, build muscle, and can transform an individual’s physique in as little as 12 weeks.
Whether the result requires 12 weeks or 12 months, sometimes even longer, I use my expertise and experience to guide the client through the transformation process. I cover training and nutrition with equal importance, and place great emphasis on leading a healthy lifestyle.
I have 11 years experience as a trainer, 10,000+ coaching hours with the general public, and have a degree in Applied Sport and Exercise Science. I train people hard, but smart, and follow a methodical approach with the aim of delivering the best results possible.
Based in Central London, I operate out of a private, world class training facility in the heart of the city, where I work with my face to face clients. In addition, I work with clients online, some as far as Sydney, New York and Singapore. My programmes are now being used on 4 continents.
Clients put their health and their trust in me to deliver the result, and value my honest, professional and personable manner. I create a winning environment for my clients to succeed, and in return, demand effort and hard work at all times.
PROFESSIONAL FOOTBALL
At 16 years old, I began my English FA/ UEFA football coaching qualifications with an ambition to go into professional football. By 18 years old, I was working for Brentford Football Club in their Youth Academy. I was an Academy coach, working with the youth players (aged 7 - 16), and was there for 5 happy years. I loved football, but my love for coaching football dwindled, and my career would head in a different direction. All was not lost; my 5 years in football - the planning, the organisation, the structure, developing strategy, the high standards, the winning culture, always give your best, always demanding the best and working hard mentality - is the foundation of my work and philosophy as a personal trainer.
EDUCATION
I studied at Kingston University in London, down in Surrey, for 5 years. I have a degree in Applied Sport and Exercise Science. I qualified as a personal trainer some time before this, after leaving Brentford, and completed my PT course knowing I needed to get a formal education in order to develop a serious career in fitness. So I enrolled on the Sports Science degree course. I went into Kingston aged 24, came away at 29 years old. Throughout those 5 years I was attending my lectures by day, training clients by night. Being able to apply my learning on a daily basis with my clients was invaluable, and I came away with my degree, and more importantly, some terrific knowledge and a clear direction of where I wanted to go.
PERSONAL TRAINING
Over the past decade, I have worked in every type of fitness establishment going; commercial gyms, independent community gyms, 5 star hotel gyms, and personal training gyms. Early into my career, I developed a keen interest and passion for results focused personal training. Specifically, helping people change their body shape. Taking normal, every day people, and helping them achieve a physique and level of health they didn’t think was possible at the beginning. Over the years I have studied and refined my craft, striving to perfect the process and improve the quality of my results. I believe that transforming someone’s physique is very much an artisan craft, as much as it is a science.
PUBLIC HEALTH PROFESSIONAL
Alongside my role as a personal trainer, I am also a public health professional, based in Central London. I work directly with GP referrals and HIU patients, in obesity prevention and health & lifestyle intervention. I believe that most illnesses and diseases originate from what repeatedly goes on the plate, and that our lifestyle directly impacts our health and wellbeing. I believe we all have a duty to ourselves, and to wider society, to take personal responsibility for our own health, where physically and mentally able. Having observed firsthand, the incredible impact of exercise, a healthy diet, taking care of one’s self, I am hugely passionate about promoting a healthy lifestyle and offering my knowledge, experience and expertise.